James Petrie from Merchant of Venison has been involved in an exciting new initiative for venison mince meat starting with a few select retailers, including Pak ‘N’ Save Wairau Park in Auckland.
However, it wasn’t actually supposed to happen. By happy accident, 2 cartons of trim were sent out by mistake. So the price was set at a few dollars below the price for steak mince meat and an unexpected experiment took place.
So far, it has absolutely paid off. 150 kilos of venison mince are sold per week with customers not only attracted by the competitive price, but also the experience of using it compared to beef. Venison mince meat not only has a very different taste to beef, it also produces less fat and grease when cooked. This has resulted in certain customers swearing by it and a gradual growing number of retailers testing the waters with this product.
In the end, Petrie said it was one happy accident that set this all in motion. And at a time when most people are counting pennies a lot more carefully, having a product that is both good value and of high quality has made it especially popular.